Nairobi: The Government is taking steps to enhance communication concerning the Bottom-Up Economic Transformation Agenda (BETA) by integrating public engagement into the planning, implementation, and reporting stages of its programmes. Principal Secretary for Broadcasting and Telecommunications Stephen Isaboke highlighted the need to address the information gap that arises when project implementation outpaces public awareness, allowing room for misinformation.
According to Kenya News Agency, Isaboke emphasized that government communication should extend beyond mere announcements to showcasing achievements, ongoing programme progress, and their impacts on citizens, with a focus on groups such as young people, women, and farmers. This approach is rooted in the Constitution, which mandates public institutions to provide timely and accurate information.
Isaboke pointed out that the strategy involves ensuring that Ministries, Departments, and Agencies (MDAs) have accurate data and programme details, facilitating consistent communication across all levels of government. With the rise of digital platforms, the strategy adopts a digital-first approach, urging MDAs to leverage websites and social media to directly engage with citizens.
The PS stressed the importance of owning the narrative and being proactive in communicating government initiatives to prevent misinformation. Rather than curbing criticism, the strategy aims to provide citizens with reliable information for informed assessments. Isaboke also mentioned that legal measures would be considered when online activities cross into criminal conduct.
MDAs are tasked with communicating their mandates, major projects, and the progress and impact of these projects. This is crucial as the administration approaches the final phase of its term, with an emphasis on evidence-based communication exemplified by initiatives like the Nairobi River regeneration programme.
To improve access to verified information, the government is developing the National Communication Centre (NCC) as a central repository for public information. The centre, inspired by Singapore’s model, will consolidate data from various government institutions, providing a single source of reliable information.
Isaboke elaborated on the roles of Public Communication Officers, statisticians, and other officials in providing information to the centre, while Cabinet Secretaries, Principal Secretaries, and CEOs remain the primary spokespersons for their respective areas.
The communication framework also includes crisis and risk management, requiring MDAs to identify potential risks and establish communication mechanisms before emergencies occur. Isaboke highlighted the government’s proactive information dissemination regarding the forecasted El Ni±o, underscoring the importance of early communication.
The strategy aligns with Kenya’s digital transformation efforts, including a significant digital infrastructure programme aimed at expanding connectivity and fostering economic growth through the digital economy. This expansion supports employment, entrepreneurship, and economic participation, particularly in the Business Process Outsourcing sector.
Addressing the presence of foreigners in Kenya, Isaboke reaffirmed the country’s openness to investors, students, and tourists who comply with legal requirements. He urged constructive engagement from Kenyans to support effective initiatives and identify areas for improvement, emphasizing collective responsibility in the country’s transformation.
Isaboke concluded by advocating for cooperation among citizens and institutions to facilitate understanding, participation, and accountability in government programmes.
