Nairobi: Kenya Breweries Limited (KBL), through its premium whisky brand Johnnie Walker, has announced a Sh68 million sponsorship for the 2026 Magical Kenya Open. This move reaffirms its long-standing partnership with one of Africa’s prestigious golf tournaments.
According to Kenya News Agency, the Sh68 million sponsorship includes a direct cash investment of Sh12 million and strategic in-kind support of Sh56 million. This support is designed to elevate the tournament experience for players, fans, and partners. The 57th edition of the Magical Kenya Open is scheduled to take place from 19 to 22 February 2026 at the par-72 Karen Country Club in Nairobi. The sponsorship aims to enhance the overall tournament experience.
The Magical Kenya Open continues to attract top golfing talent from around the world, playing a key role in positioning Kenya as a global sports and tourism destination. The 2026 edition is expected to feature 144 professional golfers competing for a prize purse of USD 2.7 million, approximately Sh348.3 million.
The upcoming tournament is anticipated to draw thousands of fans, international media, and golf enthusiasts, further strengthening Kenya’s reputation as a premier destination for elite sporting events. The funding will also support Kenya Open Golf Limited (KOGL) in event logistics and operations.
Speaking at the sponsorship presentation held at Karen Country Club, KOGL Chairman Patrick Obath welcomed the continued support, highlighting the importance of strong partnerships in successfully planning and delivering the Magical Kenya Open. Obath expressed gratitude to KBL and Johnnie Walker for their support, noting the critical role the partnership has played in the tournament’s growth and success.
KBL General Manager Spirits, Alvin Mbugua, emphasized the company’s commitment to supporting world-class sporting events in Kenya. He noted that the sponsorship through Johnnie Walker aligns with the company’s long-standing commitment to golf. Mbugua highlighted the values shared by golf and the Johnnie Walker brand, making the partnership a natural fit.
The sponsorship aims to enhance the overall experience for players and fans, ensuring a memorable and well-run tournament. Mbugua expressed excitement about showcasing Kenya to the world and delivering an experience that golfers and fans can be proud of. The collaboration aims to grow the tournament into a world-class event on the DP World Tour calendar.
