Nairobi: SportPesa has announced a record Sh34.14 million sponsorship package for the 2026 SportPesa National 7s Circuit, reaffirming its long-term commitment to strengthening Kenya’s rugby ecosystem and developing the next generation of talent for the national teams.
According to Kenya News Agency, the enhanced investment, more than double the previous sponsorship kitty of Sh16.5 million, marks the fourth consecutive year that SportPesa has held title sponsorship of the circuit, which has become the principal development competition in Kenyan club rugby. Of the total sponsorship package, Sh16.14 million will flow directly into the competitive infrastructure of the game, supporting host clubs, Kenya Rugby Union operations, and prize money across all six legs. The balance will be invested in enhancing fan engagement through improved broadcast production, live streaming, and match day experiences.
The six-legged circuit will run from July 25 to September 13, 2026, traversing the country and bringing together Kenya’s finest rugby talent alongside its passionate fan bases. Speaking during the announcement, SportPesa Public Relations and Advertising Manager Willis Ojwang emphasized the circuit’s role in producing players who have gone on to become Africa 7s champions and represent Kenya at the Olympic Games. Ojwang stated, “The National Sevens Circuit is the heartbeat of Kenyan rugby and the foundation upon which future national stars are built,” encouraging other partners to join in supporting this platform.
Kenya Rugby Union has increasingly positioned the circuit as a key feeder system into the national teams, with many players from the event advancing to represent Kenya in the iconic red or white jerseys of Shujaa, the Kenya Lionesses, and the national 15s programs. Chairperson Harriet Okatch highlighted the impact of the partnership with SportPesa, noting, “The increased investment this season gives us even greater confidence as we continue building sustainable pathways for both Shujaa and the Lionesses.”
The road to the season finale at Christie 7s begins in Nakuru on July 25-26 with the iconic Prinsloo 7s. Defending overall champions KCB Rugby will begin their quest for a sixth circuit crown after a dominant 2025 campaign that saw them amass a record 126 points and win four of the six legs. However, they are expected to face stiff competition from a resurgent chasing pack led by Strathmore Leos, alongside traditional powerhouses Kabras Sugar, Menengai Oilers, and Kenya Harlequin.
