Nakuru:The creative sector in Nakuru is set for significant growth as the County government advances legislative policies to benefit artists and protect their intellectual property. Governor Susan Kihika emphasized the importance of enabling creatives to sustain themselves through art as new strategies are established to create opportunities and protect their work.
According to Kenya News Agency, Governor Kihika announced that Nakuru will host the Kenya Music and Cultural Festival on November 6th and 7th, 2026, at the Shaabab Social Hall. The festival will feature diverse talents, including performing arts, cultural groups, and sports commentary, and will include special provisions for persons with disabilities.
Governor Kihika highlighted the festival’s theme, “I Am Because We Are,” and encouraged artists to create content that reflects African culture and values. She stressed the need for local content to reach international markets and affirmed that the creative economy offers both economic and cultural opportunities.
The Governor’s administration is committed to implementing policies that support the creative industry, including compliance with copyright laws, to ensure fair compensation for artists. She called for private sector support to further develop the creative economy and noted that the arts are a critical component of the Bottom-Up Economic Transformation Agenda.
Governor Kihika’s administration aims to create an environment where artists can thrive by investing in talent development and strategic partnerships. She encouraged residents to support local artisans, which contributes to job creation and economic growth in Nakuru.
The Economy Survey 2026 found that the arts sector contributes significantly to Kenya’s GDP and employment, highlighting its role in fostering a happier and healthier lifestyle. With a young population, Kenya targets the creative economy for job creation and growth.
Mr. Barbushe Maina, a thespian and artist, noted the prominence of arts and comedy in media as evidence of the sector’s viability. He emphasized the specialized nature of arts businesses and their potential for self-employment, calling for collaborative efforts to harness creative talent for economic development.
