Nairobi: Principal Secretary for the State Department for Broadcasting and Telecommunications, Stephen Isaboke, has urged information officers to adapt swiftly to the evolving media landscape to enhance information dissemination in the digital era. Speaking during a Kenya News Agency (KNA) Departmental Meeting, Isaboke observed that the majority of Kenyans now turn to digital platforms and social media for breaking news, rather than waiting for traditional mainstream media outlets.
According to Kenya News Agency, Isaboke highlighted that while mainstream media has lost its monopoly on breaking news, journalists still have a critical role to play. He emphasized that journalists must enrich stories with accurate details and witness accounts in the digital environment, where news is rapidly shared on social media.
Isaboke challenged information officers to move away from traditional ways of filing stories and invest in continuous skills development. He stressed the importance of retooling and capacity building to remain relevant in the fast-paced media landscape.
The Principal Secretary also emphasized personal accountability and leadership at all levels within the department. He noted the necessity for accountability and transparency in operations, stressing that everyone, regardless of their position, plays a crucial role in the organization.
With the electioneering period approaching, Isaboke called for stronger collaboration among officers to ensure effective, objective, and timely dissemination of information. He urged officers to support each other and focus on delivering government messages effectively, especially during the critical election period.
