Nairobi: The Cooperative Alliance of Kenya (CAK) has called on the youth of Kenya to become active participants in the co-operative movement to ensure the longevity and success of one of the nation’s most robust economic sectors. With the national Ushirika Day celebrations approaching, scheduled for July 4, 2026, CAK Chief Executive Officer Daniel Marube emphasized the need for young Kenyans to cultivate a savings culture and take part in co-operative activities.
According to Kenya News Agency, Marube highlighted Kenya’s youthful demographic, noting the median age is between 18 and 19 years. However, the leadership within co-operatives is predominantly over 55 years old, posing a succession challenge. He warned that without youth engagement, the achievements of past generations in building wealth through co-operatives could be at risk.
Marube stressed the importance of young people joining Savings and Credit Co-operative Societies (SACCOs) early to gain financial literacy and develop responsible wealth management skills. He pointed out that only about five percent of co-operative leaders are young people despite available opportunities, and encouraged the youth to actively participate and demonstrate leadership within these organizations.
He also discussed the reliance of SACCOs on the savings of older members, cautioning that the trend of young people preferring instant mobile loans over traditional savings methods could affect the sector’s sustainability. Marube noted efforts by co-operatives to adapt to younger members’ preferences by embracing digital platforms and offering innovative products, yet acknowledged the perception challenges co-operatives face among the youth.
Marube’s remarks coincide with preparations for Ushirika Day, underscoring the significance of attracting young talent to ensure the co-operative movement’s continued impact on Kenya’s economic development.
