Mombasa: Accountants have been urged to embrace emerging technologies such as Artificial Intelligence (AI), Machine Learning, and big data analytics ethically and sustainably, to strengthen decision-making and improve operational efficiency. Global President of the Association of Chartered Certified Accountants (ACCA), Melanie Proffitt, emphasized the transformative impact of AI on the accounting profession, highlighting its role in freeing accountants from repetitive tasks and enabling them to take on more strategic roles.
According to Kenya News Agency, the ACCA has integrated AI into its curriculum to help accountants understand the risks associated with these technologies, including issues of bias. Proffitt spoke at the 5th Africa Members Convention 2025 in Mombasa, which gathered over 1,000 professional accountants under the theme ‘Leading an evolved profession for a changed world.’ She noted that the digital revolution offers new opportunities, fostering global connectivity and enabling professionals to transcend geographical limitations.
Proffitt emphasized that technology advances fairness in employment, facilitating global networking, education, and business operations without geographical constraints. She pointed out that digital technology and fast communications are dissolving national boundaries, allowing ambitious individuals to gain education and conduct business with minimal resources.
In light of recent graft cases involving accountants, Proffitt stressed the importance of ethics, highlighting that ACCA members are bound by a strict code of ethics, with integrity as a core value. She underscored the need for collaboration with local accountancy bodies and government institutions to build capacity and address ethical behaviors within the profession.
ACCA Regional Head of Policy and Insights, Evelyn Isioye, acknowledged the mixed feelings surrounding AI’s evolution, recognizing both risks and opportunities. She highlighted the role of professional accountants in ensuring AI is used ethically and responsibly, thus maintaining trust in the information AI helps manage. Isioye stressed the importance of the human element in mitigating AI-related risks and enhancing trust in data-driven reports.
Kenya Airways CEO, Allan Kilavuka, also highlighted the modern accountant’s role in safeguarding digital integrity and promoting ethical practices. He urged accountants to protect ‘digital integrity’ and foster connectivity across Africa to address continental challenges effectively.