Automobili Lamborghini’s “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60th anniversary

After 7 months of exclusive NFT drops, existing customers will receive a custom collectible to celebrate the iconic supercar manufacturer’s diamond jubilee.

Sant’Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) — Automobili Lamborghini has nearly reached the end of “The Epic Road Trip”, an 8-month journey that culminates in a momentous milestone: the legendary brand’s 60th anniversary.

Developed in partnership with INVNT.ATOM™  and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences – including the opportunity to be one of the first to preview the latest Lamborghini model before it’s released to the public.

Collectors of “The Epic Road Trip” will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:

  • Access to Collectors-only Discord community/channel
  • Exclusive mobile and desktop wallpapers
  • Centro Stile sketch from Mitja Borkert, Head of Design
  • GLB file for Lamborghini consumers to experience in the metaverse
  • An intimate VIP tour of the Lamborghini Sant’Agata headquarters
  • Exclusive first look at the latest Lamborghini model

As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and “The Epic Road Trip” asset holders. “Lamborghini’s commitment to innovation extends beyond our super sports cars and into all aspects of our business – specially as we reach younger generations,” says Christian Mastro Marketing Director of Automobili Lamborghini. “The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.”

Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to “The Epic Road Trip” collectors who have purchased 2 or more NFTs across Drops 1 through 8.

In addition, all holders of the commemorative NFT will receive token-gated access to an exclusive, AMA-style session with senior Lamborghini executives discussing Lamborghini’s past, present, and future.

The final drop of “The Epic Road Trip” begins March 20th – 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.

While “The Epic Road Trip” will be concluding soon, this is only the beginning of Lamborghini’s Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.

Photos and videos: media.lamborghini.com
Hype Reel of the campaign to date

Media kit (hi-res photos and bios)

Information on Automobili Lamborghini: lamborghini.com

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About Automobili Lamborghini’s “The Epic Road Trip”

Automobili Lamborghini, together with Web3 Pro and INVNT.ATOM, invite fans, collectors, and enthusiasts to be a part of The Epic Road Trip, a series of digital collectibles that unlock utilities, and experiences – including the opportunity to be one of the first to preview a new Lamborghini model. The collection consists of four NFTs released each month for 8 months, across 4 consecutive days, each available to purchase for 24 hours only. All base collectible NFTs will be limited to an edition of 1,963 and the fourth rare NFT will be available in a limited edition of 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued – either the three base NFTs or three base plus the limited edition – will receive a special NFT revealing the next Lamborghini model.

About INVNT.ATOM™

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward- thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

About Web3 Pro™

Since 2018, Web3 Pro has been a pioneer in developing innovative technologies that enables enterprise brands, creative agencies, marketing agencies, and their clients to harness the power of Web 3.0, community-based marketing. Our platforms, including the NFT PRO white-label marketplace and HUB engagement platform, are designed with the end customer in mind, which enables successful campaigns and strategies that boost important revenue, engagement, and marketing-related key performance metrics. For more information about Web3 Pro, visit: www.web3pro.com.

Attachment

For “The Epic Road Trip” campaign & press inquiries:
Paola Cracknell
pcracknell@invnt.com

For [INVNT GROUP] and INVNT.ATOM press inquiries:
Jhonathan Mendez de Leon
jmendezdeleon@invnt.com

For Web3 Pro press inquiries:
Bekkah Frisch
bekkahf@web3pro.com

GlobeNewswire Distribution ID 8785335

Organization Donates Shoes, Toiletries To Students Of Mashimoni School

The Back to Society organization in partnership with the Rotary Club has donated 250 pairs of shoes and toiletries to Mashimoni Squatters School, with an aim of giving back to the society on International Women’s Day.

Speaking at the event, Back to Society Board Director, Abu Bakari, said that the donations will go further in supporting and ensuring smooth learning of the students.

Bakari also stated that the Organization is set to plant two million trees which are still in the nursery in Baringo County, to preserve and conserve the environment.

At the same time, Wambui Nganga of the Rotary Club Nairobi, remarked that they would work hand in hand with other stakeholders to cater for the students’ needs, adding that it’s their first initiative and more is expected.

“We had these donations from a friend in the Rotary Club and decided to share and celebrate on this essential day,” stated Nganga.

On the other hand, Mashimoni Squatters Head Teacher, Vincent Wasera, voiced that some of the challenges the school faces are food, water and furniture at its forefront, adding that the school environs and geographical position does not do it any good.

Wasera also lamented that the School is in dire need of renovations as the road construction damaged some of its structures urging stakeholders involved to look into the matter.

In addition, he expressed that the Competence Based Curriculum (CBC) is facing a major challenge in terms of textbooks, adding that if the matter is looked upon it would go a long way in helping the student adapt.

Meanwhile, Rotary Club member, John Kamau, hinted that they would send three bags of maize in order to curb food shortage and offer free educational training and forums to students in the School.

Back to Society is a Non-Governmental Organization that deals with health, education and environmental issues, its currently operating in three counties namely of Nairobi, Baringo and Kakamega.

Source: Kenya News Agency

Dubai meeting discuss nexus of education, and climate change

Education ministers from Turkey, Bangladesh, Zambia, and Ghana are among the high-level representatives gathering to discuss the many issues facing the 46 LDCs, with the continued aim to deliver sustainable goals by 2030.

The United Nations’ fifth Least Development Countries Conference has been running in Doha, Qatar from March 5 – 9th.

Education Above All is among those hosting several events including panel discussions and roundtable talks between ministers, youth activists, and education specialists.

EAA will also co-sign several policies, showing its continued support for projects on the ground in places like Mali, Nepal, and Nigeria.

One person who will be attending the event is Humphrey Mrema, Chairman of the Youth Survival Organization. He is from Dar es Salaam in Tanzania, a country where climate change is having a profound impact, and will speak at an event hosted by EAA’s partner Reach Out To Asia (ROTA) on March 8th.

“Tanzania as a growing economy is highly dependent on agriculture, tourism, and fishing. Climate change is already led to death, land degradation, loss of jobs and properties, famine, hunger, and energy insecurity. More than 45% of Tanzanians lack access to clean water and sanitation. Other social services are also fail to cater for the needs of the growing population which has now reached 61 million people according to the 2022 National Population Census.”

Humphrey Mrema is Chairman of Youth Survival Organization and has been working on environmental projects for four years. He jointly drafted the Youth4Climate Manifesto (2021) during the Pre-COP26 in Italy and the Kampala Declaration (2022), adopted by Environment Ministers during the Migration, Environment, and Climate Change Conference in Uganda.

He was also involved in the #Payment Overdue campaign ahead and during COP27, aiming at exhorting decision-makers to establish a financial mechanism to address loss and damage.

“My representation at LDC5 will provide a space to amplify the voices of communities in need and demand for international solidarity to take urgent action because we are running out of time and falling short of the ambitious targets we set in 2015 to achieve sustainable development,” he says.

“LDC5 and the Doha Program of Action are instrumental in shaping policy reforms, financing and planning to transform millions of communities that are facing a food crisis, climate change, youth unemployment and lack of basic public utilities including electricity, water as well as social services like education and health which are hampered by budgetary constraints.”

“At LDC5 I hope to speak about topics such as youth as the engine of green jobs as well as forming partnerships to revitalize the younger generation’s hopes in delivering for the people and the planet.”

Source: African Science News

Policy Guidelines In TVET To Promote PWD Training

The Governing Policy Guidelines in Technical Vocational Education and Training (TVET), aims to promote access for People with Disability (PWD) by equipping them with knowledge and skills.

This was said by the Principal Secretary (PS), State Department for Technical, Vocational Education and Training, (TVET), Easter Muoria, who was speaking at Machakos School for the Blind during the Scholarship award and Equipment Commissioning by Toyota Kenya.

The PS said the knowledge and skills attained will help the PWD’s to compete in the labor market fairly.

“Inclusive training is intended to end marginalization of people with special needs and differently abled in the labor market and reduce social economic costs to individual and community at large,” said the PS.

Muori added that The Ministry of Education advocated for absolute integration, where learners with PWD are enrolled in different education institutions across the country.

She added that the Government has established four Technical Training Institutions for learners with special needs such as Machakos Institute for the Blind, Karen Technical Institute for the Deaf, Sikri Technical Institute for Deaf and Blind in Oyugis and St Joseph Institute for the Deaf in Nyangoma.

“Over 2,500 learners have been enrolled in the above institutions since 2020,” added Ps Muoria.

Muoria said the State Department for TVET, is aware that the special needs institutions do not have the capacity to admit all eligible students to promote inclusive training.

She, however, said they plan to adapt TVET infrastructure to make it differently abled friendly and providing sanitary facilities for female students, to help in retention.

Muoria further pointed out that there is a need to expand infrastructure, review curriculum, build trainer capacity, increase funding and implement affirmative action to promote special needs education.

The PS noted that the State Department is working on a curriculum, where TVET trainees will train 70 percent in industry and 30 percent on coursework.

She lamented that despite the Government intervention, only a few learners with special needs have access to Technical and Vocational training.

“Less than four percent of the student population in TVET Institutions have special needs, which implies that even with Government intervention, only a few learners have access to vocational training,” added Muoria.

PS Muoria hailed Machakos Technical Institute for the Blind for accommodating trainees with different levels of disability, ranging from totally blind to low vision, others blinded by consumption of illegal brew, bomb survivors, post stress traumatic disorders, all ranging from 16 to over 50 years of age.

The Toyota Kenya Foundation Manager, Florence Suji, said the Company is happy to be supporting the Government in driving TVET activities forward.

Suji said the Toyota Foundation works with TVET institutions and they are offering scholarships and equipment to various TVET Institutions, to enhance proper training.

She said as a Foundation their focus is to build equity and offer support to young people, by donating equipment and training on entrepreneurship to TVET students, so that they can be self-employed or be employed.

Suji said they have offered 25 students with Scholarship for PWD and regular for the year 2023 Cohort.

The Principal for Machakos School for the Blind, Priscilla Nduku, said the Institutions appreciates the Government and Toyota Kenya Foundation efforts in providing opportunities to their trainees.

Nduku said the Foundation has contributed immensely to the intervention to enhance the quality of life for special needs trainees which includes the Scholarship for 25 students.

“The access interventions and addressing the most complex problems the beneficiaries face day-to-day activities and the donations, have brought immediate and lasting significance to the students,” said Principal Nduku.

She said the foundation has enabled them to buy three desktop computers, five orbit readers because they have transformed from mechanical braille machine to the digital orbit reader and a unit of science and laboratory equipment which amounted to Sh1million.

Nduku appealed to donors and development partners to have the motto to transform and empower persons with vision impairment to enable them acquire relevant and suitable skills.

Source: Kenya News Agency

No Kenyan Will Die Of Hunger, PS Dokota Assures

No Kenyan will die of hunger, Principal Secretary (PS), State Department for Arid and Semi-Arid Lands (ASALs), Idris Salim Dokota, has said.

Dokota, who was speaking in Kajiado town, after overseeing relief food distribution, said the government has scaled up drought response interventions, to mitigate the impact of the deteriorating situation.

The PS revealed the government has released Sh2 billion towards the purchase and distribution of relief food in 29 counties worst hit by the ongoing drought.

“Kenya is facing the worst drought in 40 years but the government is prepared to ensure no one dies of hunger. We have done interventions in terms of relief food supply and water trucking to various counties,” he said.

Dokota further revealed that the school feeding programme was currently on course, with Sh1.9 billion set aside to ensure all learners stay in school.

He said the government was working closely with the National Drought Management Authority (NDMA) and the World Food Programme (WFP) and called on various stakeholders to join the government, in efforts aimed at scaling humanitarian assistance.

On the water shortage being experienced, Dokota called on County Governments to invest on water storage facilities, adding that the government will ensure water harvesting infrastructure is in place before the on-set of the rainy season.

Kajiado County Commissioner, Felix Watakila, said the ongoing drought has left many households vulnerable and warned Chiefs against selling government relief food.

Watakila said anyone caught selling food set aside to cushion Kenyans against hunger, will be arrested and charged accordingly.

A recent report by the Ministry of East African Community, Arid and Semi-Arid Lands (ASALs), said an estimated six million people in 32 counties were facing acute food shortage and malnutrition.

The data includes 4.4 million people in the 23 ASAL counties and 0.5 million in nine non-ASAL counties.

According to the Report, the nutrition status of children and women has also worsened, with almost one million children under five years and 142,000 pregnant and breastfeeding mothers requiring treatment for malnutrition.

“Over 970,000 children aged 6 to 59 months and 142,000 pregnant and breastfeeding mothers are currently malnourished compared to 884,000 reported in July 2022. These women and children are in urgent need of life-saving treatment for malnutrition,” reads the report in part.

Women in; Turkana, Marsabit, Mandera, Isiolo, Garissa, Baringo, and Samburu are the worst affected, with critical malnutrition levels.

Source: Kenya News Agency

Kirinyaga County Marks Women’s Day At Kerugoya Referral Hospital

The county government of Kirinyaga celebrated the international women’s day by issuing tokens to women in Kerugoya Referral Hospital.

The day is celebrated globally considering social, economic, cultural and political achievements by women.

Kirinyaga County CEC for Gender Millicent Nyawira led the team from the county government in visiting the women in different wards of the hospital including the maternity, the general ward and women with sick children to share their love.

“Being international women’s day, we have visited the women in the maternity, the women with sick children and those in the general hospital to show them love with gifts,” said Nyawira.

As for the Gender Department, Nyawira stated that the county government has started an apparel company with an idea of having uniforms for Early Childhood Classes and also making hospital linen for all hospitals in the county.

She added that the county will soon offer daycare services for all county workers’ children to enhance concentration at work.

The CEC also noted the county government will continue providing sanitary pads adding last financial year 28000 sanitary pads were distributed to women and young girls in order to help them concentrate in their works and studies for school going girls.

Also a Gender Based Violence desk has been set in all health facilities in the county with special trained personnel who are able to give solutions on issues arising from GBV.

The beneficiaries could not hide the joy after receiving various gifts from the county and were grateful with the leadership and services provided.

“We are happy because we have seen how much our able leadership cares about us and may God bless them and grant all whatever they need for we all know it’s not easy for someone who doesn’t know you to care this much,” said Jane Muthoni, one of the women in the hospital.

Source: Kenya News Agency

Mama Lucy Kibaki Hospital Upgrades Facilities on International Women’s Day

Mama Lucy Kibaki Hospital, a leading medical facility in Nairobi, has officially launched its upgraded facilities on International Women’s Day, March 8th, 2023. The event was presided over by the Cabinet Secretary (CS) for Health, Dr. Nakhumicha S. Wafula, who unveiled the new blood transfusion center, renal unit, ICU, and playground.

The theme of this year’s International Women’s Day, “Embrace Equity,” aligns with the hospital’s goal of providing equitable access to healthcare for all. With the addition of these upgraded facilities, Mama Lucy Kibaki Hospital will serve a significant population in Nairobi and its environs, ensuring that women have access to the best possible care.

One of the notable upgrades is the collaboration between the Nairobi City County Government and the Kenya Tissue and Transplant Authority in upgrading the hospital’s blood collection center to a full satellite. This development will serve the eastern side of Nairobi, providing safe and reliable blood transfusions.

The CS noted that the renal unit is also a significant addition to the hospital’s facilities. Chronic kidney disease affects four million Kenyans, with only 10% having access to dialysis services. “The establishment of this unit will ease the burden and waiting period at the National Referral Hospital – KNH,” she said.

In addition, the critical care unit will provide much-needed relief as there is a shortage of ICU beds and ventilators across both public and private hospitals in Kenya. The playground is a thoughtful addition, providing an area for children to engage in recreational activities, improving their psychological well-being, especially for children suffering from chronic illnesses like cancer, TB, and kidney diseases.

The partnership between the Ministry of Health and the Nairobi City County Government has led to the provision of modern equipment and facilities, improving access to cost-effective healthcare, enhancing capacity, and improving infrastructure at Mama Lucy Kibaki Hospital.

“The launch of the upgraded Mama Lucy Kibaki Hospital facilities is a significant milestone in efforts to improve healthcare and the quality of life for all citizens. The hospital’s dedication to providing equitable access to healthcare for women and all Kenyans is commendable and aligns with this year’s International Women’s Day theme,” said the CS.

Source: Ministry of Health

UNICEF and Kenya’s Ministry of Health Collaborate to Improve Family Health and Nutrition

On Thursday, the Country Representative of UNICEF, Saheen Nilofer, met with Dr. Nakhumicha S. Wafula, the Cabinet Secretary for Health in Kenya, to discuss UNICEF’s assistance to the Ministry of Health in the areas of family health and nutrition. The meeting aimed to strengthen collaboration between UNICEF and the Ministry in enhancing the dissemination of strategic plans.

UNICEF has been providing assistance to the Ministry of Health with policy and strategy development, healthcare worker training, and technical support for program implementation. Focus areas include neonatal and child health, community case management, and nutrition.

This support has been particularly focused on the Division of Neonatal and Child Health, Integrated Community Case Management Program, and Division of Nutrition and Dietetics.

During the meeting, the Cabinet Secretary emphasized the need for continued collaboration between UNICEF and the Ministry to ensure effective implementation of strategic plans.

The partnership between UNICEF and the Ministry of Health is crucial in addressing the challenges faced by families and communities in Kenya in terms of healthcare.

Through collaboration and support, UNICEF and the Ministry of Health are working towards a healthier future for families and communities in Kenya.

Source: Ministry of Health

Cabinet Secretary of Health meets with World Food Program to discuss areas of support

Today, the Cabinet Secretary of Health, Dr. Nakhumicha S Wafula held a meeting with a team from the World Food Program (WFP) led by WFP Country Director Ms Lauren Landis to discuss areas of support. The meeting focused on WFP’s support for drought assistance, emergency school feeding, and capacity building for healthcare workers.

During the meeting, the Ministry of Health (MOH) highlighted areas of achievement in nutrition, including the school menu program and the introduction of nutrition as an important subject in the school curriculum through a teacher’s reference manual. The WFP pledged to continue supporting the government of Kenya.

“We appreciate the continued partnership with the World Food Program in improving healthcare and nutrition in Kenya,” said Dr. Nakhumicha.

The WFP has been a key partner of the Kenyan government in addressing nutrition and food insecurity in the country. The organization has been providing support in areas such as emergency food assistance, nutrition interventions, and building resilience against shocks caused by climate change.

The government of Kenya has made significant progress in improving nutrition outcomes in recent years, and the partnership with the WFP has played a crucial role in achieving these gains. The continued support of the WFP is vital in ensuring that the gains made are sustained and that the country continues to make progress in improving the health and well-being of its citizens.

The Cabinet Secretary of Health expressed her appreciation for the support provided by the WFP and looked forward to continued collaboration in the future. The meeting was a testament to the strong partnership between the Kenyan government and the WFP and the commitment of both parties to improving the lives of the Kenyan people.

Source: Ministry of Health

Kenya Rolls Out Vaccination Campaign Against Malaria

NAIROBI — Kenya this week rolled out a campaign using the world’s first vaccine against malaria to inoculate more than 400,000 children against the mosquito-borne disease. Health officials say malaria kills more than 12,000 Kenyans each year and more than half a million people in sub-Saharan Africa, most of them children.

The mass vaccination campaign comes as a new invasive species of mosquito has been found in Kenya that scientists fear could reverse gains against the disease.

Diana Kavwai, a mother of two, recounted the day in 2019 when her one-year-old son became sick. Kavwai said she tried home remedies to ease his fever, but he succumbed to malaria.

“His body was very hot and he was shaking,” she said. “When we went to the hospital, examination showed that he had malaria, but it was too late.”

Kavwai said she believes that the recent vaccination campaign for children under the age of two will help to protect them from the mosquito-borne disease, especially during rainy seasons.

Kenya’s government aims to vaccinate at least 300,000 children annually against malaria in a new initiative, particularly in the eight malaria-prone regions.

Pharmacist Lucy Mecca, who heads immunization programs, said the vaccine, which was piloted in Kenya, Malawi and Ghana in 2019, has proven effective.

“The prevalence of malaria is going down nationally to about six percent; even in these lake-endemic zones, we can see that it has gone down from 27 percent to 19 percent and that the interventions that have been put in place for malaria are actually working,” said Mecca.

Despite the progress, however, authorities say a new mosquito vector, Anopheles Stephensi that Kenyan scientists recently detected in the country, is threatening gains made in the fight against malaria.

The carrier, which was known to be in southeastern Asia, the Middle East and Arabian Peninsula, has the ability to thrive in urban areas and can breed in man-made containers. Kenya is closely monitoring its extent, as Mecca explains.

”The malaria program is looking into that; they are concerned about it so that they are able to see if there are any interventions that need to be done above the current interventions. But as per the advice, we continue with the current interventions that have been put in place for all the areas that are zoned out in the country,” said Mecca.

In a 2022 report, the World Health Organization warned of a surge in mosquito-borne diseases due to global warming, which is increasing vector survival and biting rates. The WHO technical officer for malaria vaccines in Kenya, Adam Haji, told VOA that finding new ways to combat the disease is key.

”There is a need and there is a requirement for the world to have new tools in order to put us back on track and the malaria vaccine is one of these new tools,” said Haji.

Malaria interventions in Kenya have included distribution of mosquito nets, spraying, and minimizing potential breeding grounds. Health authorities say they hope that vaccination initiatives will help to eradicate the disease.

Source: Voice of America